The Challenge
Create a new logo and brand graphics for Cape Ann SUP, a standup paddleboarding company with two locations in Massachusetts.
The Solution
Cape Ann SUP provides a variety of services including lessons, yoga, and surf sessions for adults as well as children, so the visual solutions had to be understandable and appeal to both audiences.
The main logo badge is built around crossed paddles and custom created secondary icons including the “greasy pole” (representing a long-standing local competition), the Board Barn (an antique building from the 1740s, their primary retail location and base of operations in Essex, MA) a pineapple (a traditional symbol of waterfront life), and a crane (once elusive seabirds becoming regular visitors to coastal Massachusetts).
The design aesthetic is purposely minimal, and the thin, clean lines are readable at a variety of sizes. The logo and icons are easily expanded into secondary badges that can be used in a variety of ways, including signage.
Welcome to the bottom of the page. If you’re a business that needs a new logo or maybe a brand refresh, or someone with dreams of creating a business that will need a logo, THE MACHINE can help. Let’s talk.