The Challenge
Create a powerful and memorable logo and branding for a new water initiative.
The Solution
After getting to know the Every Drop team and diving deep (pun intended) into what sets them apart from other water initiatives, I created a logo that is bright, clear, and hopeful. It expresses the idea that people’s actions, no matter how small, start a ripple effect that when combined with more and more people’s actions, can cause a more widespread greater change.
Next, I worked with a copywriter to create the voice and tone of future messaging and combined that with design guidelines for using the logo and colors into a brand guide. Although I designed the complete brand guide, most of my creative work is included in the Design section – so those are the pages I included below. This guide is a great start, and definitely meant to be expanded over time with specific copy samples and more design examples, but If you’d like to explore the guide in its basic form, click here to download a PDF.
Welcome to the bottom of the page. If you’re a business that needs a new logo or maybe a brand refresh, or someone with dreams of creating a business that will need a logo, THE MACHINE can help. Let’s talk.